The Impact of Shipping Costs on Shopping Cart Abandonment and How to Overcome It
Key Takeaways: 1. Shipping costs have a significant impact on shopping cart abandonment rates. 2. Unexpected or high shipping costs can lead to a decrease in conversion rates and customer satisfaction. 3. Offering free shipping, providing clear shipping cost information, and optimizing product pricing are effective strategies to combat cart abandonment. 4. Streamlining the checkout …